The British McLaren Automotive, for the first time since it started its commercial offensive in 2009 has turned a small profit in 2013 – albeit a small one. Still, it now expects it to be between two to four times higher.
While not revealing any numbers, the fact that all P1’s are sold out and with most of the deliveries expected in 2014, McLaren will pile up some cash – especially since the 650s also joins the line-up.
“It’s the main year in which we deliver McLaren P1s,” said Paul Buddin, the Woking, U.K.-based carmaker’s director of finance. “You can expect quite a strong impact on our turnover and profits.”
Chief Executive Officer Mike Flewitt now plans to introduce a new McLaren each year for two to three years as it tries to snatch customers from Ferrari and Lamborghini and triple sales from the current 1500 cars a year to 4500 in the same time frame. That compares to Ferrari selling 6,922 units (with a production cap) and Lamborghini delivering 2,121 cars in 2013.
The company just introduced the Geneva Motor Show unveiled 650S Spider and coupe to the Asian market, with a reveal in Tokyo on April 1st – with Mirko Bordiga, Asia-Pacific regional director, saying the company aims to deliver locally close to 100 units in 2014.