The German automaker Mercedes-Benz announced it will add a third shift at a manufacturing plant in Hungary to keep up with increased demand for its compact vehicles.
Daimler, Mercedes-Benz parent company, said that a third shift will be added in May at its Kecskemet plant. The manufacturing facility builds the CLA four-door coupe and the van-like B-Class and production will continue on selected Saturdays this year too, after this change was implemented last year.
“Our production has hardly kept up with the dynamic sales development of our compacts,” Chief Executive Officer Dieter Zetsche said in the statement. “This allows us to serve the wishes of our customers around the world even better and timelier.”
Adding the third shift at the Kecskemet plant is a similar move Mercedes has made in recent years to increase production of entry-level models. At the end of 2012 the German automaker has added a third shift to a plant located inRastatt,Germany, which manufactures the GLA SUV, the A-Class hatchback and the B-Class.
In 2013 Valmet Automotive, a Finnish manufacturer, has started producing the A-Class for the German car maker under a deal to build more than 10,000 units of the model trough 2016.
Mercedes relies on the compact models to achieve its goal of surpassing BMW in sales by the end of the decade. During the first two months of this year Mercedes saw a 30% increase in the sales of its compact vehicles, fueling a 17% gain for the automaker.
by Mircea Serafim
) - Wednesday, March 19th, 2014 - filed under Industry
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