Mercedes aims to further grow US sales with niche SUV offering image

The third-largest luxury automaker has recently unveiled the official production version of the GLE Coupe – a crossover designed squarely to rival the BMW X6 offering.

Mercedes-Benz, which recently also underwent a naming scheme makeover, offers the new GLE Coupe – based on the four-door M-class crossover (who would be in the near future renamed as the GLE, dropping the coupe addition) as an alternative to the popular BMW X6. The luxury crossover market is more crowded than ever, even as all around the world the segment’s sales continue to rise.

While from the front the model retains the new Mercedes design language, if you see the all-new GLE Coupe offering you’ll understand immediately its source of inspiration. The crossover is almost entirely a US affair as well – just like the second-generation BMW X6 – it will officially make its first public appearance during the Detroit auto show next month and production would be handled by the Mercedes-Benz US plant near Tuscaloosa, Alabama.

Although the X6 never generated high volumes since it was introduced back in 2008, the model is always priced higher than its X5 sibling, generating higher profits. It’s also a brand image model, attracting younger and more affluent buyers than the X5 – a move Mercedes-Benz plans to mimic with the GLE Coupe.

Via Automotive News Europe