Mercedes-Benz’s high-performance division is on a growing path and a brand-owned dealership network would the next logical step.
Mercedes-AMG can look back on a record year 2015, boosting its deliveries by nearly 45 percent. With 68,875 units sold last year, the sports-car and high-performance brand reached a new peak last year, meaning that its unit sales have more than doubled in the past two years. In addition to the new AMG models launched in 2015, the main growth drivers were highly-tuned compact cars. Mercedes has been on an expansion spree in recent years, launching a wide variety of shapes for every taste and forcing AMG to adapt. But there are more to come, Automotive News is reporting. “We’re going to expand our portfolio to 48 different models by the end of the year,” Tobias Moers, chairman of Mercedes-AMG recently revealed. There may be more, he hinted, saying that this means adding “at least” 10 to the 38 Mercedes nameplates with AMG variants.
For such a performance lineup, some dedicate showrooms might be considered as the next step in the brand’s expansion. “Stand-alone AMG showrooms are getting feasible worldwide,” he told Automotive News. “We are going to open up one in Japan, and we’re having a discussion in Australia about that.”
AMG has come a long way lately, as it evolved from not only offering extreme-powered flagships but shifting focus on features such as affordability and proper driving dynamics. “It’s not necessary to only identify a performance brand by its power output,” Moers pointed out during the 2016 New York International Auto Show.
Via Automotive News