Daimler’s Mercedes-Benz also has an internal performance car division – the well-known – AMG unit and now a top executive from the division said the company forecasts doubling sales before 2018.
The Mercedes-AMG performance cars will meet its very ambitious goal of doubling sales through 2017 by expanding further towards the “affordable” section of the line-up, mainly the hot-selling compact range. AMG delivers very sporty versions of traditional Mercedes-Benz models, and total deliveries of the performance unit soared to 32,200 autos last year – also aided by the introduction of the first compact performance iteration – the 49,980 euros ($62,335) A 45 AMG hatchback.
According to the division chief Tobias Moers, AMG sales might rise by at least one quarter to north of 40,000 units in 2014 alone as the brand has seen continued demand growth from the two best auto markets of the world – China and the United States. According to analysts, having AMG unit’s high-performance cars, including Mercedes’s flagship sports car model Mercedes-AMG GT, acts as a powerful brand recognition tool – allowing Mercedes-Benz better compete with its two main rivals – BMW and Audi – at the top end of the luxury spectrum.
Moers further added on the sidelines of an event near Stuttgart, Germany, that the AMG sports car unit plans to build nine high-performance variants of at least 11 new models coming from the Mercedes-Benz parent.