Daimler Ag and BMW, two of the most important automakers in Germany are preparing to keep their factories up and running in August even if new car sales in the old continent slides to a 20-year low.
“Growth in the U.S. and China more than outbalances the European slowdown for the German carmakers, ” said Christian Ludwig, a Dusseldorf-based analyst with Bankhaus Lampe. “Europe is no longer as important for the German luxury-car makers as it used to be.”
Last month Mercedes said its U.S. sales reached a new record – an increase of 9.8 percent to 24,713 units.
“We are continuing the positive sales trend in May as well“, said Dr Joachim Schmidt, Executive Vice President Mercedes-Benz Cars Sales and Marketing. “We are posting solid increases in many markets in Europe and Asia, as well as in the USA, at a time, when the new E-Class and the CLA are just entering the big markets. “
On the same time, BMW is revving up with the new 3 Series – the most important car for the Germans. Sales of BMW brand vehicles increased 13.8 percent in May in the U.S., while the new 3-Series recorded an increase of 47 percent last month to 9,307 units.
“All the indicators from our dealers confirm that consumer confidence is increasing and we expect more successful months ahead.” said Ludwig Willisch , President and CEO, BMW of North America.
BMW expects global sales to rise less than 10 percent this year, while Mercedes plans to regain the No. 1 spot in luxury-car sales by the end of the decade involves rolling out 13 new models in the next eight years.