/ BMW, Industry, Mercedes-Benz, News, Technology / Mercedes and BMW to reduce number of platforms to cut costs

Mercedes and BMW to reduce number of platforms to cut costs

Linked In Share
Mercedes and BMW to reduce number of platforms to cut costs

With the heat intensifying at the top of the global luxury sales, both Mercedes-Benz and BMW seek to cut down their number of architectures to speed R&D, tone down costs and intensify components sharing.

The BMW Group – currently the world’s biggest automaker in the premium segment will use just two architectures for two of its brands – BMW and Mini, with Rolls-Royce and especially the “i” facing exemption.

The two brands would go down from five to just two vehicle platforms, one for front wheel drive and one for rear wheel drive, says Herbert Diess, board member for R&D.

“We could not have such a product portfolio if we had not established architectures for our front-wheel Mini and smaller BMWs and the rear-wheel-drive architecture,” Diess said.

On the other side, Thomas Weber, head of worldwide R&D at Mercedes-Benz, said the brand will cut down from nine platforms just five years ago to four – MFA (fwd), MRA (rwd), MHA (large crossovers and SUV’s) and MSA (sport cars).

“You will see how many vehicles we can now bring to market. It would not be possible without this approach,” Weber said, calling the savings from the more unified architectures “huge”.

For both brands, the lower number of platforms brings a host of enhancements: easy sharing of production equipment and parts, improvements in quality and the reduction of time needed to bring new cars to the market.

Via Automotive News Europe

by Aurel Niculescu (my Google+) - Friday, March 14th, 2014 - filed under BMW, Industry, Mercedes-Benz, News, Technology. Image credit: .
Linked In Share
Related Articles
cost saving platform reduction


Discuss: Mercedes and BMW to reduce number of platforms to cut costs

Leave a Reply















Inautonews Facebook PageInautonews RSS FeedInautonews TwitterInautonews Youtube Channel

Sign up to receive our email newsletter on your email. It's safe. No spam!

Japan car sales hit lowest point since 2011
Japan car sales hit lowest point since 2011The auto sales in Japan have reached a three-year low last month, showing a decline in what the consumers are spending on car ...
Fiat-Chrysler to see New York stock market listing in October
Fiat-Chrysler to see New York stock market listing in OctoberCEO Sergio Marchionne said on Saturday that Fiat-Chrysler plans to list shares of the soon to be merged carmaker in New York on ...
[Video] Land Rover learns survival skills from Bear Grylls
[Video] Land Rover learns survival skills from Bear GryllsThe well-known television star, British survivalist and Mount Everest conqueror Bear Grylls has became Land Rover’s new global ...
[Video] Jaguar prepares XE S reveal on September 8 with hot teaser
[Video] Jaguar prepares XE S reveal on September 8 with hot teaserThe British brand has prepared a teaser video that spearheads the online unveiling of the 2015 XE S. The full batch of XE models ...
Saab carmaker NEVS wins creditor protection
Saab carmaker NEVS wins creditor protectionChina’s National Electric Vehicle Sweden (NEVS), the owner of the Saab automaker since 2012, has won protection from creditors ...
[Video] Mopar offers preview of 2015 Dodge Challenger Drag Pak Test Vehicle
[Video] Mopar offers preview of 2015 Dodge Challenger Drag Pak Test VehicleDuring the NHRA US Nationals in Indianapolis, Chrysler’s performance division Mopar showed off with its Challenger Drag Pak ...
US auto sales remain balanced as the summer ends
US auto sales remain balanced as the summer endsCompared to last year, the U.S. auto sales in August will be about the same, continuing the recovery from the recession that hit ...
New Opel Corsa configurator launched
New Opel Corsa configurator launchedThe subcompact model is utterly important to Opel’s revival strategy, being the brand’s bestseller. So, no detail has been ...
Great Wall is building a Russian Plant
Great Wall is building a Russian PlantChina’s largest SUV maker, Great Wall Motor Co. has announced it has started construction of a $520.7 (3.2 billion yuan) ...
Chrysler merger with Fiat is on track
Chrysler merger with Fiat is on trackFiat said that its merger with Chrysler is on track after a tally of shareholders votes showed there are no derailments to the ...
Another exec at FAW investigated by China’s watchdog
Another exec at FAW investigated by China’s watchdogChina’s anti corruption enforcers are probing another former senior executive of the FAW Group, the latest target in the series ...
[Videos] BMW releases huge gallery for the M4 Cabrio
[Videos] BMW releases huge gallery for the M4 CabrioThe long-awaited M4 Cabrio is arriving quite late in the year, with the summer all but ready to make way to the autumn leaves. ...
US: California ranger found asleep with beer between legs
US: California ranger found asleep with beer between legsIf the California State Parks ranger escapes without losing his job and DUI charges, he’s not going to be the most stupid drunk ...
Nissan reveals pricing details for the 2015 Rogue
Nissan reveals pricing details for the 2015 RogueThe Japanese automaker has officially released pricing info for the US market of the 2015 model year Rogue, with the crossover ...
Mercedes-Benz SLS AMG by Misha Designs
Mercedes-Benz SLS AMG by Misha DesignsWith an inspired Black Series influence, the body kit experts from Mish Designs have decided to offer a preview of their work on ...
Read more automotive news


2013 Frankfurt Motor Show Live Images

Mopar provides Sportsman racers at the NHRA U.S. Nationals in In
BMW M4 Convertible 001
MIsha_Mercedes_SLS
2015 Chevrolet Tahoe hands-free power lift gate.
2015_buick_envision
VW_Eos_final
2015_toyota_tundra_TRD_pro
Audi-R8-crash-Mercedes-Benz-S63
MB_E250CDI_DSC1615
Mercedes-Benz SLK 200 Carbon Look Edition 1
Mercedes-Benz C220 BlueTEC Schmidt Revolution tuning 1
2015 Mercedes-Benz C63 AMG interior 1

More automotive from inautonews
The auto sales in Japan have reached a three-year low last month, showing a decline in what the consumers are spending on car purchases following a sales-tax increase. Vehicle sales went down 9.1% from 2013, with 333,471 units sold, the lowest since August 2011. The situation occurred after sales ...
read more
Inautonews Editors Section
Can Ricciardo do a Prost ’86?
Can Ricciardo do a Prost ’86?For the third time this season, Mercedes faltered in their 1988-esque campaign and there’s only one man ready to pounce whenever opportunities ...
Test Drive – Mercedes-Benz E250 CDI 4Matic
Test Drive – Mercedes-Benz E250 CDI 4MaticDaimler’s passenger cars division – which consists of the Mercedes-Benz and Smart brands – has vowed to recover the distance from its German ...
Top 10 Ferrari F1 drivers No.2 Alberto Ascari
Top 10 Ferrari F1 drivers No.2 Alberto AscariLike his father he was so fast, sometimes perhaps too fast. In pure natural speed and car control no driver could hold a candle to Alberto Ascari in ...

Editors Section
Inautonews Editors Section
2012 Safest Cars list 2011 Safest Cars [Video] 2011 IIHS Safest Cars [Video] 2011 EuroNCAP Safest Cars 2010 Safest Cars [Video]

Latest in Safety Recall roundup: Suzuki Kizashi for spider problemsSuzuki has announced a recall for the Kizashi models because of spider problems which seem to love ... Australian recall roundup: Jeep Grand Cherokee for rear blinkers issueThe North American based automaker Jeep has recently announced a recall for several Grand Cherokee ...
Safety Section