Mercedes Benz recently started production for the new B-Class at Kecskemet factory, Hungary, being ready to take on the European luxury compact segment.
“With the start of production in Kecskemét, the Mercedes-Benz offensive in the premium compact segment is shifting up a gear. With the production network of the Rastatt and Kecskemét plants, we now have the capacity to meet the demand from many existing – and new – customers in the premium compact segment,” declared Dr. Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars.
A new model is expected to be produced at the plant, a 4-door coupé of the new generation of Mercedes-Benz compact cars. The company plans to boost production from 2,500 units to more than 3,000 by the end of 2012.
In September 2011 the B-Class went into production at the plant in Rastatt, Germany, and it was launched in November 2011, receiving 100,000 orders until now. Zetsche declared that Mercedes invested €800 million until now into Kecskemet factory and thanked Daimler’s Hungarian partners in the administrative, social and political areas.
“They welcomed us like a friend and actively supported us through every stage of the plant development. Their tireless commitment was one of the main reasons for the positive outcome of this project, and will continue to be a key factor in the success of the Mercedes-Benz Kecskemét plant.”