Today, July 16th, the first new Mercedes-Benz A-Class rolled off the Mercedes-Benz Rastatt plant’s production line.
After the new B-Class began production at Rastatt plant in September 2011 and at the new Kecskemét plant, Hungary in March 2012, the A-Class is the company’s second new compact model.
“This start of production marks a further milestone in our Mercedes-Benz 2020 growth strategy. The A-Class represents our offensive in the compact segment”, said Dr Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars.
Daimler plan to invest around €1.2 billion in the Rastatt facility to produce new compact models. The company already invested €600 million to make a new bodyshell building and for tools, and the rest of €600 million will be spend this year and the next one for a second wave of expansion aimed at modifying the assembly and corresponding equipment installations in the bodyshell production. Daimler will also invest extra €400 million in 2012 and 2013 for production of components used only in the new compact models.
Since 2010 the company created 900 new jobs at the Rastatt plant, 500 of them in 2012 alone. Due to the growing demand for the new generation of compact cars, the facility is constantly developing and upgrading.