Mercedes-Benz has started 2013 with record sales, delivering a total of 94,895 units worldwide in January, a gain of 9.2 percent.
The carmaker’s main sales growth motors were the United States, as well as in China and Russia. The luxury brand managed to grow in Western Europe as well, despite challenging market conditions, with the new A-Class and B-Class posting strong sales in the region.
“Following the record figures achieved in 2012, our sales for January represent a strong start to the new year. We are optimistic about 2013, although we need to be prepared for market volatility particularly in Western Europe over the months to come. We see growth potential especially in North America as well as in Japan, China and Russia,” said Dr. Joachim Schmidt, Executive Vice President of Sales and Marketing, Mercedes-Benz Cars.
The carmaker expects new products to increase sales this year, especially in the second half of 2013 with the arrival of the new E-Class family and the new S-Class. In the U.S., Mercedes’ largest market in the NAFTA region, the brand delivered 22,501 vehicles (+10.8 percent) to customers in January, while in Mexico sales rose 32.6 percent.
In China (including Hong Kong) Mercedes-Benz achieved a new sales record in January, with 16,695 units delivered (+15.4 percent). Sales in the Asia/Pacific region (+15.9 percent), Japan (+9.8 percent) and Russia (+26.6 percent) were also encouraging for the new year.
Mercedes maintained its share in key European markets such as Germany (12,541 units, – 0.7 percent), while in Western Europe (excluding Germany) it sold 22,331 vehicles (+3,5 percent). The increase in sales was particularly strong in the United Kingdom (+8.9 percent) and France (+17.5 percent).