Daimler’s luxury subsidiary Mercedes-Benz managed to increase deliveries last month by a healthy 14%, thanks to spurring demand for the newly released new generation of the C-Class and for the compact line-up.
The premium brand, currently the world’s third biggest automaker in the segment, behind BMW AG and Audi AG, increased its April sales to 133,077 units. Also, for the first four months of the year, the brand’s sales were up by 15% to 507,353 vehicles.
“We are posting a double-digit percentage growth in sales for the tenth consecutive month, among others also due to the great success of the new C Class,” said Ola Kaellenius, Mercedes sales chief.
Besides the newly launched C-Class, sales were also better thanks to consumer demand for the bigger E-Class line-up, while the new GLA crossover, joining the compact line-up consisting of the CLA, A and B-Class models, helped lift the sales in the segment by around 20%.
The brand’s No.1 market, the United States saw an increase of 10% to 25,887 units, while China closely followed with a 38% rise to 22,438 cars. In all of Europe, Mercedes followed the overall revival trend, growing sales by 10% to a tally of 62,868, while the home market of Germany – which overall declined last month, saw Mercedes increase 3% to 24,430 vehicles.
by Aurel Niculescu
) - Wednesday, May 7th, 2014 - filed under Industry
, Sales Reports
. Image credit: .
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