Daimler Chief Executive Dieter Zetsche should be thrilled that his management plan is bearing ripe fruits, with the Mercedes-Benz luxury brand posting a record delivery of 104,968 cars last month.
China, the world’s largest car market now, boosted the figure with a 57 % sales rise, while the new line of compact cars from the automaker contributed with a 27 % overall increase.
“We are keeping up the high momentum of the previous months – with a double-digit sales increase and growth in all regions”, said Ola Källenius, Member of the Divisional Board Mercedes-Benz Cars responsible for Marketing & Sales. “Our E-Class and S-Class are posting particularly strong growth rates. And, as the incoming orders for the GLA and the C-Class indicate: We have the right products at the right time.”
The evolution was positive in the usual zones – the US increased 2.6% despite the bad weather that continued to plague much of North America, while Canada – more accustomed to such harsh winters went on and posted a 14.7% spike.
Europe’s battered car market is finally starting a return, as Mercedes-Benz had a growth of 6.7% in its core region market, with 43,160 units delivered – aided by strong return in the UK, up 9.9% and in Germany, up 7.9% with 16,539 units.
by Aurel Niculescu
) - Friday, March 7th, 2014 - filed under Industry
, Sales Reports
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