The German premium brand has prepared for the 2013 IAA a world under the theme “Urban Experience” – the visitors will take a tour of the brand on three levels and well over 8000 square meters of exhibition space.
The highlights include five world premieres: the GLA as the latest addition to Mercedes-Benz’s new generation of compact cars, the Concept S-Class Coupé, offering a foretaste of the new S-Class family, the S 500 Plug-In Hybrid, the S 63 AMG and the smart fourjoy study, heralding a new compact four-seater.
“Under the leitmotif ‘Fascination Mercedes’ we are presenting the modern, attractive and dynamic face of the Mercedes-Benz brand in an impressive high-tech setting in the Festival Hall which will delight our visitors. On their tour of our exhibition they will discover fascinating vehicles featuring innovative technologies in trendy scenarios, on large-format LED panels and on a host of interactive exhibits. The Frankfurt International Motor Show is the highlight of our show appearances in 2013 – our home event, as it were”, explains Andreas von Wallfeld, Head of Shows, Exhibitions and Events Mercedes-Benz Cars.
Mercedes is also breaking new ground with regard to its interaction with visitors to the motor show by incorporating digital platforms and social networks into its communications. Members of “generation Facebook” are thus able to share their experiences at the Mercedes stand instantaneously. Also, Visitors can upload photos via the Instagram media platform at #MBcarIAA, thereby becoming part of the overall depiction of the stand on “the world’s biggest Instagram wall”.