Daimler AG’s Mercedes-Benz unit saw vehicle sales in China rise 11 % in 2013 over the previous year, and reiterated its plan to sell more than 300,000 cars a year by 2015.
Daimler’s China chief, Hubertus Troska, told a media briefing in Beijing the company sold about 228,000 cars in China, excluding Hong Kong. In December alone, sales jumped 27 percent on the year to 22,800 vehicles.
The ambitious goal might be achieved with the aid of a long-wheelbase version of its new C-Class sedan for China, set to be built there as a part of ambitious plans to roll out production of its biggest selling model across four continents in six months.
Troska did not give a projection for 2014 sales, but said it would “a transition year but still a good year.” Mercedes-Benz said last year it planned to launch around 20 new or upgraded car models over the next two years as part of an effort to turn sales around after it struggled with falling demand in China for luxury cars.
“We’re not aiming for volume at any price,” said Hubertus Troska last month. “We’re first tackling the positioning of the E- and C-Class. The success of Mercedes-Benz in China doesn’t depend on the sales volume of 2014.”
Daimler AG, the third-biggest maker of luxury cars, is also working to end rebates on its Mercedes-Benz vehicles in China, including pricing of its C and E-Class sedans, while matching the premium segment’s growth for 2014.