Following the record sales figures achieved by Mercedes-Benz last year, the three-pointed star brand started with a double-digit growth, pushed by a 50 percent sales rise in China.
In its outlook report for 2016 issued last week, Daimler said it saw a slower year in terms of sales and profits, as the Chinese market was foreseen to slow down. However, Mercedes-Benz starts 2016 with record sales figures for January, announcing 150,814 vehicles with the three-pointed star delivered to customers last month, marking an increase of 19.9 percent. The European market continued to develop positively for the brand, with a 15.2 percent rise in unit sales to 54,937 vehicles. Particularly strong growth of more than 20 percent and record unit sales were achieved in Great Britain, Spain, Belgium and Switzerland, while 15,779 vehicles were delivered to customers in Germany during January, up only 1.8 percent. Sales in the Asia-Pacific region totaled 63,440 units in the first month of the year, representing a growth of 37.1 percent.
Last year, China was for the first time the biggest sales market for Mercedes. Following the strong growth of 41 percent in 2015, the company projected further expansion for 2016, but at a more moderate pace this year. However, sales in January were boosted by a “reasonable” 52.0 percent to 42,671 vehicles, more than ever before. In the NAFTA region, unit deliveries increased by 2.3 percent to 28,185 vehicles in January, with US accounting for 24,664 units. After Mercedes-Benz renewed almost its entire range of SUVs last year, January sales were 62.5 percent higher than in the prior-year month and rose to the new record of 53,966 units.