Mercedes-Benz decided to stop production of the R-Class wagon in the U.S. due to slow sales, but it will continue to build the R-class at its plant in Alabama for export to other markets.
The company’s dealers managed to sell 293 units of the R-Class in the first two months of 2012, one-third less than the number sold in the first two months of 2011. Taking into consideration that in 2011 R class demand in the States dropped 19% to 2,385 and that demand for the model is much higher in foreign markets, Mercedes decided to sell the car in Mexico, Canada and China until at least 2015.
The other Mercedes SUV models, M-Class, GL and GLK, have acquired amazing sales, compared to the R-Class which has dropped “to the extent that we can no longer make the business case for continuing to offer the R-Class,” Mercedes spokesman Chrisitan Bokich said. Until March 1st, Mercedes had only managed to sell 293 R-Classes in the U.S. in 2012, a considerable drop compared to the 3,185 GL-Classes, 3,606 GLK-Classes, and 7,410 M-Classes it’s sold over the same time period.