Mercedes-Benz Vans’ operating result from its ongoing business was at the third-highest level in the division’s history in 2012, while sales and revenues almost matched the prior year’s high level.
Daimler’s vans division has also been affected by contrasting developments on the global van markets. The market contraction in Western Europe has caused sales at Mercedes-Benz Vans to fall slightly by 4 percent on a year-on-year basis, to 252, 400 units. Revenues remained nearly unchanged from the prior year’s level at €9,070 million. However, compared to 2011, the division’s EBIT dropped by 35 percent to €541 million.
Despite the difficult market situation, Mercedes-Benz Vans not only retained its market leadership for medium and large vans in Europe, but took market share away from its competitors. In the EU27 countries, the division increased its share of this segment to 17.8 percent.
In the medium-size van segment, the division even achieved a market share of 18.5 percent, the highest to date. Mercedes-Benz Vans sold a total of about 164,500 vehicles (-8 percent) in Europe, its most important sales market.
A crucial success factor in the key European markets is the division’s entry into the city van segment with the all-new Mercedes-Benz Citan. After its successful public debut at the IAA Commercial Vehicles show in September 2012, the Citan was gradually launched in almost all of the EU27 markets. Around 7,100 Citans were sold in the first two months following the vehicle’s sales launch in late October.