Mercedes-Benz gained ground for a fourth consecutive month against larger luxury-car competitors BMW and Audi as the CLA coupe fueled demand for the German company’s compact models.
Sales at Stuttgart-based Daimler AG’s Mercedes brand rose 15 % from a year earlier in October to 126, 421 cars and sport-utility vehicles. That beat 5.4 % growth at BMW and a 6.7 % gain at Volkswagen AG’s Audi brand.
BMW, Audi and Mercedes are all targeting record global deliveries in 2013, seeking to attract buyers with new vehicles such as the CLA, BMW’s 4-Series coupe and a new version of Audi’s A3 compact.
“Mercedes is finally building up some momentum with the roll-out of new models,” said Stefan Bratzel, director of the Center of Automotive Management at the University of Applied Sciences in Bergisch Gladbach, Germany. “But they’ve got still some way to go and will have to maintain the dynamic to really catch up. The others aren’t standing still.”
Ten-month sales by Mercedes rose 11 % to 1.19 million cars and SUVs, the company said on Nov. 6. BMW said yesterday that its namesake brand’s deliveries in October totaled 140,057, pushing the 10-month figure up 8.6 % to 1.35 million. Ingolstadt, Germany-based Audi sold 131,950 vehicles in October, with deliveries in the first 10 months of the year rising 7.5 % to 1.31 million.
The three German luxury-car makers are focusing on adding sales in growing auto markets outside Europe to make up for a sixth straight drop in annual industrywide sales their home region. In addition to expanding production in China, the world’s biggest automotive market, they’re also taking steps to begin vehicle assembly in Brazil to tap into an increasing number of affluent consumers in South America’s biggest economy.