Mercedes’ chief executive expects the company’s car sales to grow 15%-20% in 2012.
Although growth in China’s auto industry may not be as strong this year, the China Association of Automobile Manufactures predicts auto sales in general are still likely to increase this year, but it is the premium car segment that appears to be heading toward yet another banner year. Mercedes-Benz is aware of the fierce competition, but keeps a healthy outlook on its own momentum.
“With the luxury passenger car segment predicted to enjoy a faster increase than the overall auto market in 2012, Mercedes-Benz is committed to continually enhancing and diversifying our product portfolio, further expanding our dealership network and upgrading services to support a sustainable growth in the China market, as we progresses ahead in 2012,” said Klaus Maier, president and CEO of Mercedes-Benz (China) Ltd.
Mercedes managed to sell 54,720 units in China in the first three months of 2012, up 24% year-on-year. SUVs, which accounted for one-third of Mercedes-Benz sales in China last year, are among the most popular choices for Chinese consumers. 2012 is considered the year of SUV for Mercedes-Benz, due to the new M-Class which received encouraging response since it was launched in March.