Daimler AG, the maker of Mercedes-Benz luxury vehicles said it already received 12, 000 orders for its new generation S-Class luxury sedan in the last four weeks.
The German automaker counts on its new flagship model which is the best-selling model among high-end sedans since it went on sale in 1972 – to help the automaker to surpass BMW and VW’s Audi in sales and profit by the end of 2020.
“We are extremely pleased with the S-Class, ” Chief Executive Dieter Zetsche said Wednesday.
Last month Daimler sold 121,360 Mercedes-Benz vehicles globally – 7.3 percent more compared to May 2012. That was more than ever before in a single month, the Stuttgart-based carmaker announced on Wednesday. Year-to-date sales also are up – 562,824 units sold until May – an increase of 5.9 percent compared to the same period of 2012.
However Daimler’s first-quarter earnings fell 56 percent to 917 million euros – and total sales also contracted 3 percent to 26.1 billion euros.
Now the company plans to save almost 2 billion euros ($2.67 billion) by the end of 2014.
Also the company intends to introduce 13 new models in the next eight-years to catch up the competition.
The new S-Class will hit the market in July 20 – The Stuttgart-based carmaker begun production on June 12 at its Sindelfingen plant in Germany – the only place in the world where Mercedes build the S-Class.