Mercedes hits monthly sales record image

Mercedes-Benz sold in March more cars than ever before in one month, up 8.4 percent, and it also reached a new record for the first quarter.

Daimler’s premium brand said it managed to boost its unit sales in March by 8.4 percent to 198,921 vehicles, setting a monthly record, while it also achieved the best first quarter in its history with total sales of 483,487 units, up 12.6 percent. As for regional numbers, sales in Europe totalled 97,748 models last month (+9.8%), out of which 28,316 vehicles were delivered to customers in Germany (+4.4%), while the demand for the three-pointed star brand in China jumped nearly 27 percent, to 38,133 units. By contrast, Mercedes said earlier this week its March sales in the United Sates dropped by 5,9 percent to 28,164 units, which closed the first-quarter at 75,769 vehicles, down 3 percent from last year. Even if volumes are low, another fall was reported in Japan, with 9.3 percent fewer cars than one year earlier.

SUVs continue to be a growth factor, as in March 62,595 customers worldwide wanted a Mercedes sport utility model, 44.4 percent more than a year ago. The automaker said the demand for the E-Class Saloon and Estate remained high shortly before the model change. The new mid-sized premium sedan is expected to be in the dealerships’ showrooms as of April 9. Unit sales of the smart fortwo and the smart forfour city cars reached a total of 16,114 cars in March, an increase of 34.5 percent.

March 2016 Change in % Jan.-Mar. 2016 Change in %
Mercedes-Benz 198,921 +8.4 483,487 +12.6
smart 16,114 +34.5 35,453 +23.3
Mercedes-Benz Cars 215,035 +10.0 518,940 +13.2
 
Mercedes-Benz unit sales in the region/market
Europe 97,748 +9.8 210,586 +12.4
- thereof Germany 28,316 +4.4 64,846 +7.9
Asia-Pacific 63,888 +17.9 172,246 +24.4
- thereof Japan 8,168 -9.3 17,601 -6.3
- thereof China 38,133 +26.6 106,641 +36.4
NAFTA 32,856 -4.4 87,893 -0.9
- thereof USA 28,164 -5.9 75,769 -3.1