Even if BMW outsold Mercedes last month, the first six months of the year closed with Daimler’s units on top the global premium market.
Mercedes-Benz said last week it was ending the first half of 2016 with 1,006,619 vehicles sold worldwide, up 12.1 percent compared to the same period a year earlier, helped by 188,444 deliveries in June – the 40th month of upward pace. BMW reported on Tuesday its best-ever June result, with a total of 189,097 premium models sold, bringing year-to-date figures for the brand up to 986,557, an increase of 5.8 percent.
“With our three premium brands, we’ve achieved good first half-year growth, with sales in Europe and Asia showing particularly strong results,” said Ian Robertson, BMW Board member responsible for sales, said. “Our focus continues to be on ensuring sustainable, profitable growth in sales and despite headwinds in some markets, our June results confirm that we are achieving just that,” he added.
Mini also achieved its best-ever June with 38,282 (+6.3 percent) shipments around the world, for a total of 174,898 Minis this year so far. But so did the ultra-luxury marque Rolls-Royce, which sold 470 models last month (+33.9 percent) and 1,684 in H1, down 4.8 percent.
On the battle for the premium crown, VW’s Audi is trailing with around 953,200 units delivered since January, up by 5.6 percent, with a June result of 169,000 units (+ 7.4 percent).