BMW’s US sales increased 45% in November, patient narrowing the distance from Mercedes-Benz.
BMW reported a 45% increase last month to 31,213 vehicles, thanks a 64% gain for its 5 Series sedan, while Mercedes announced a 13% increase to 30,315 units, helped by its E-Class sedan, which rose 59% to 8,126 units. Toyota’s Lexus was up only 17% to 22,719 units.
This means that November sales shrank the distance between BMW and Mercedes, which entered the final month of 2012 and the last weeks until we see which is this year’s top luxury-auto brand in the U.S. Mercedes’ lead was narrowed to 1,849 units from 2,748 units in October. Unfortunately Lexus will get the third place no matter what, as its sales were dramatically hurt by the last year’s natural disasters in Asia.
“You got some very aggressive year-end pushes going on, especially on the luxury end, where there is one hell of a race going on,” said Paul Ballew, chief economist at Dun & Bradstreet in Short Hills, New Jersey.
Mercedes’ sales in the US increased 12% through November to 245,910 units, while BMW’s rose 10% to 244,061 units. Last year BMW managed to outsell Mercedes in the US market by 2,715 vehicles.