Although BMW managed to outsell Mercedes in July US sales, Mercedes is still the leader for the first seven months of the year with 104 units more than BMW.
Although BMW’s sales in the US in July fell 0.5% to 21,297 it still beat Mercedes which sold only 19,311 cars and SUVs last month, up 1.6%.
“High summer is typically a time for vacations rather than car buying, which makes the July result satisfying, especially with the unsteady economy and the very short supply of new models in our dealerships,” Ludwig Willisch, head of BMW’s U.S. unit, said in the statement.
During the first seven months of the year Mercedes US sales saw an increase of 14% to 147,905 units, while BMW, which managed last year to become the top-selling luxury brand in the U.S., sold 147,801 units, up 9.4%. Last year BMW overtook Mercedes by 2,715 deliveries.
Ludwig Willisch expects BMW to become No.1 again, counting on the redesigned 3 Series sedan. In July sales of the compact car decreased 11% to 7,653 units. The company expects a boost in sales by the end of this year after it introduces the all-wheel-drive version.