Mercedes optimistic on new Car Sales image

Mercedes-Benz has had a successful start of the second quarter, with sales up 3.6%. In April , the German automaker sold 104,344 vehicles of its core brand. Year-to-date shipments are thus at a record level of 418,246 units (+9.7%).

“Despite higher investment in future growth and a challenging market environment, we succeeded in surpassing the very good prior-year results,” Chief Executive Dieter Zetsche said.

Net profit rose 26% on the year to EUR1.34 billion, while earnings before interest and taxes were up 4.8% at EUR2.13 billion, beating expectations. Revenue rose 9.2% year-on-year to EUR27.01 billion on a 9% rise in sales to 502,086 cars, vans and trucks.

Unlike the total Western European market, Mercedes-Benz sales in Western Europe (without Germany) continued to develop well since the start of the year growing by 3.8%.

Particularly in the UK and Switzerland Mercedes-Benz generated strong sales figures in April and the year-to-date. In the UK April deliveries were up 13.9% year-on-year; in Switzerland Mercedes-Benz even generated a 35.8% sales growth.

Global luxury-car makers have felt little impact so far from the woes embroiling mass-market manufacturers, who face a raging price war in Europe as demand for new vehicles shrinks amid economic concerns and austerity measures.