Mercedes-Benz saw last month’s sales the best in the company’s 88-year history, reaching 162,746 units and a third quarter rise of 11.9%.
The all-time record of 162,746 vehicles was due to a 14% increase in monthly sales year-over-year, thanks to rising demand for the company’s smaller, lower-margin models and the latest generation of the S-Class flagship. The third-quarter sales were also the best ever (for the July to September period), reaching 412,018 units – an increase of almost 12%. For the first nine months the delivery tally stands at 1,195,156 autos, up 12.5% from 2013.
“We have never sold as many Mercedes-Benz vehicles as in September and at the same time achieved the strongest quarter in the company’s history. We will now start into the last quarter of 2014 with double-digit growth”, said Ola Källenius, the brand’s marketing and sales boss. “The growth drivers were our compact cars and the S-Class. With the new S 500 PLUG-IN HYBRID, available since the end of September, we are offering our customers an ultra-modern hybrid drive concept with the innovations and superior features of the S-Class. Until 2017, we will introduce nine more PLUG-IN HYBRID models on the market, which will stimulate further sales.”
European sales in September reached a new record high of 77,548 autos, up 9.1%. The NAFTA region proved equally successful, with Mercedes delivering 27,315 units in the USA last month, an increase of 10.6% that secured first place in the luxury segment. September alone brought a 24% rise in sales in China, with the German automaker delivering 203,485 cars there in the first nine months – a jump of 30.5% from the same period of 2013.