Mercedes reaches record October sales image

The third-largest premium automaker, Mercedes-Benz, has announced its best sales ever for the month of October, reaching an 11.5% growth to 140,941 units.

The carmaker also said the overall sales for 2014 have grown by 12.4% to 1,336,097 autos, a new record for the ten-month period. Unfortunately for the Daimler subsidiary, while the double-digit increase was larger than what second-placed rival Audi managed, the difference was not enough to threaten the latter’s position. Audi surged 10.8% to 146,200 cars in October and climbed 10.1% over the January through October period to around 1,444,900 autos.

The Stuttgart based brand was buoyed by increased demand for new model introductions, said Ola Källenius, member of the Divisional Board of Management of Mercedes-Benz Cars: “already in the first month after the market launch the C-Class estate and the S-Class coupe were extremely popular among our customers.” Overall European growth stood at 9.8% for October, reaching 60,632 units – with a 4.5% rise in the German home market enabling Mercedes to retain the top spot in the segment.

The brand managed great results in the Asia-Pacific region, with China – the world’s largest auto market – jumping by 33.4% to 23,150 cars. Japan (+10.6%) and Australia (+37.8%) were other bright spots in the region. The NAFTA community showed a 6.6% growth to 296,867 units during the first ten months, with the US market posting in October the best figure for the year at 28,593 cars.