Mercedes sees China critical to the overall sales boost image

Daimler’s Mercedes-Benz was for decades the No. 1 luxury automaker in the world, but the reign was lost to BMW and then the carmaker further dropped into the third position.

The Munich-based rival snatched the leadership position back in 2005 and then Audi managed to slip into second place in 2011 – so Mercedes has been hard at work ever since to regain the reign. Now, a company official has commented on the situation and said that China – the world’s largest auto market and the second biggest when it comes to premium models – is adamant to the automaker’s struggle. Audi and BMW have taken the lead there and Mercedes needs to catch them if it wants to fulfill its designated goal of being No. 1 again by 2020.

Mercedes’ head in China, Hubertus Troska said that the brand should “significantly reduce the gap” to its archrivals, as there are “huge opportunities to keep growing in China” and the luxury marquee could very well deliver “clearly more than 300,000″ vehicles in 2015. The carmaker has managed so far to boost sales in the country by around 30% after the first 11 months of the year. So far, one of the reasons Mercedes has fallen behind its German competitors in China were the problems it had with the distribution chain – though the issues have been addressed this year.

Via Reuters