Mercedes managed to grow at a double rate as compared BMW, in the first quarter of 2016, and takes the pole-position to regain the global luxury crown at the end of year.
After a decade of BMW dominance in the premium segment, Mercedes-Benz is closer than ever to retake the title this year. Daimler’s unit reported last week that it managed to boost its unit sales in March by 8.4 percent to 198,921 vehicles, setting a monthly record, while it also achieved the best first quarter in its history with total sales of 483,487 units, up 12.6 percent.
Its main rival BMW has just posted its monthly and quarterly global figures, and the brand’s sales topped the 200,000 mark in a single month, to a total of 201,352 units last month, an increase of 2.9 percent. However, even if the Munich-based automaker also achieved record numbers for the first three months of the year with a total of 478,743 vehicles delivered – up 6.0 percent -, it sits behind Mercedes.
The third contender, Volkswagen’s Audi, boosted its global sales by 4.6 percent to a monthly high of around 186,100, that brings the overall deliveries since January to around 455,750 cars, 4 percent more than in the same quarter last year.
Mercedes’ growth will probably go further, as CEO Dieter Zetsche expects even better sales and profits once the brand’s most important model – the new E-Class – is available for sale in all major markets. The new mid-sized premium sedan has just started to be delivered to the first customers in Europe and will be launched on the international markets in the second half of the year.