Daimler’s Mercedes-Benz luxury brand will introduce to the United States a line of new compact vehicles over the next few years.
The cars, which will be much smaller that those usually sold in the U.S., are aimed at winning over new customers and meeting tough new corporate fuel economy standards. According to auto analysts, America is finally ready for small luxury cars.
“Size is no longer as much of a status symbol as it used to be,” Jeff Schuster, an LMC Automotive analyst was quoted as saying by CNN. However, small Mercedes models could be really cool.
The smallest car sold by Mercedes-Benz in the U.S. is the C-Class, whereas in Europe, the automaker sells even smaller cars, such as the A-Class and the B-Class. The next generations of these two cars will also come to the U.S. in the next couple of years.
The new A-Class, previewed by a concept version at the New York auto show in April, will be the first small Merc to come to the U.S. “It’s going to have a fun, sporty, stylish execution,” said Steve Cannon, head of marketing for Mercedes-Benz USA. Unlike the concept, the production version of the A-Class will have four doors and a slightly less dramatic styling.