Mercedes-Benz expects to reach a record sales number in the US this year, a crucial growth market for the automaker.
Mercedes-Benz is confident that the new CLA compact four-door coupe and the next-generation S-Class flagship sedan, which will debut in September, will boost sales to an all time high this year.
“This brand is absolutely on a roll here in the United States. The issues we might be dealing with in Europe with recession and with China really have absolutely no spillover here,” said Stephen Cannon, president of Mercedes-Benz USA.
Last year, the US became the automaker’s single biggest market after sales in China dropped almost 19% in December, leaving annual volumes at a stagnant level. Cannon expects the passenger car market to continue to improve this year in the US, reaching 15.5 million from 14.5 million in 2012. Last year Mercedes’ sales in the US increased 12% to 274,000 units, surpassing its previous record set in 2007 by more than 20,000 units.
Rival BMW saw an increase of 13.5% to 281,500 units, surpassing Mercedes due to the launch of the BMW X1 compact SUV. Cannon plans to refresh or even replace 19 models and add 11 new ones in different segments by the end of this decade.