Mercedes U.S. Chief Ernst Lieb fired image

Daimler Ag, the German automaker, fired Ernst Lieb as head of Mercedes-Benz’s U.S. operations without explanation.

Daimler representative Han Tjan said Ernst Lieb was relieved of his duties as president and CEO of Mercedes-Benz USA, effective immediately.

The Stuttgart-based maker of luxury vehicles and trucks said Herbert Werner, chief financial officer at MBUSA, would assume the top job until further notice.

Lieb, 56, has headed the U.S. unit of the German automaker since September 2006, the report said.

Lieb was previously president and CEO of then-DaimlerChrysler Australia/Pacific and president and CEO of Mercedes-Benz Canada in 1995. The German-born Lieb spent a total of 36 years at Daimler, including five in the top spot at Montvale, N.J.-based Mercedes-Benz USA. Daimler said Lieb remains with the company in an unspecified role.

Lieb was in New Orleans two weeks ago for the official announcement that the Saints and Mercedes-Benz had come to terms on a 10-year naming rights deal worth between $50 million and $60 million.

Mercedes-Benz USA posted record sales of almost 24,000 vehicles in September, up 15.6 percent year-on-year, helped by its new C-Class model designed to attract younger customers buying their first Mercedes.
The U.S. accounted for 17 percent of Daimler’s 1.28 million car sales last year, trailing only Germany.