/ Industry, Mercedes-Benz, News / Mercedes wants Rolls Royce’s throne with utterly expensive Pullman

Mercedes wants Rolls Royce’s throne with utterly expensive Pullman

Linked In Share
Mercedes wants Rolls Royce’s throne with utterly expensive Pullman

Daimler’s luxury unit didn’t manage to offset the upper end luxury segment with its Maybach brand – and now wants to use another heritage name for that – the Pullman.

While Maybach was a short-lived on its own brand, which tried and failed to dethrone the omnipotent Rolls-Royce from its throne, the Pullman moniker has long been a companion of the Mercedes-Benz brand, signaling the crème de la crème when it comes to the S-Class.

Now, the new Mercedes-Benz S-Class Pullman (there is also a Maybach “smaller” version of the S-Class planned) top of the line is rumored to commandeer an acquisition price of around $1 million – topping twice the money for the most expensive Rolls on offer.

“They are trying to evoke the very famous old 600 Pullman that was used by people from dictators to John Lennon,” said Tim Urquhart, a London-based analyst with IHS. “They want to show that Mercedes still stands for an absolute elite, luxury and opulence. There’s symbolic value to this kind of car.”

Complete with armor plating and offering three rows of seats, the model, which could crown itself at least as the most expensive sedan in the world next year when it starts sales, should be very reminiscent of Pullmans from the old days, when personalities like designer Coco Chanel and former Philippine leader Ferdinand Marcos were among the customers.

Via Bloomberg

by Aurel Niculescu (my Google+) - Thursday, June 26th, 2014 - filed under Industry, Mercedes-Benz, News. Image credit: .
Linked In Share
Related Articles
1 million china europe pullman us


Discuss: Mercedes wants Rolls Royce’s throne with utterly expensive Pullman

Leave a Reply















Inautonews Facebook PageInautonews RSS FeedInautonews TwitterInautonews Youtube Channel

Sign up to receive our email newsletter on your email. It's safe. No spam!

Vettel, Red Bull deny Alonso seat swap
Vettel, Red Bull deny Alonso seat swapSep.16 (GMM/Inautonews.com) Before the long-haul flight to Singapore, world champion Sebastian Vettel and his team have denied ...
Girl student crashes her chromed Lamborghini Gallardo in campus
Girl student crashes her chromed Lamborghini Gallardo in campusA female student at the Michigan State University has managed to crash her chromed Lamborghini Gallardo while driving around ...
BMW 220d Coupe gets new engine
BMW 220d Coupe gets new engineBMW has made a significant change to the current 220d Coupe, which has dropped the 2.0 liter diesel engine in exchange for a new ...
Toyota Urban Utility Concept unveiled
Toyota Urban Utility Concept unveiledThe Japanese based automaker Toyota has officially pulled the wraps off the Urban Utility Concept, which will be officially ...
Audi R8 crashed while racing Porsche 911, driver gets killed
Audi R8 crashed while racing Porsche 911, driver gets killedAn illegal drag race has ended up tragically for an Audi R8 driver who lost his life while racing a Porsche 911. Supercar ...
Facelifted Volkswagen Touareg gains new engine
Facelifted Volkswagen Touareg gains new engineVolkswagen has introduced a new engine for the facelifted version of the Touareg, which will become available for order starting ...
Range Rover Evoque SVR rendered
Range Rover Evoque SVR renderedThe first renderings with the Range Rover Evoque SVR have hit the web and they are showing the elegant ride in what could be its ...
[VIDEO] See Jerry Seinfeld take a ride in his Porsche 918 Spyder
[VIDEO] See Jerry Seinfeld take a ride in his Porsche 918 SpyderJerry Seinfeld has been recently spotted while taking a ride in his brand new ride, the Porsche 918 Spyder. Famous American ...
Morgan Stanley analyst sees the end of “human driving”
Morgan Stanley analyst sees the end of “human driving”With the advent of the autonomous cars in our life, analysts are also in the race for predictions – which kind of reminds us of ...
[VIDEO] New-gen Renault Twingo gets reviewed by Auto Express
[VIDEO] New-gen Renault Twingo gets reviewed by Auto ExpressThe guys from Auto Express have recently taken out the new generation of the Renault Twingo for a spin in what is probably the ...
Jeep Wrangler Rubicon X arrives in Australia
Jeep Wrangler Rubicon X arrives in AustraliaJeep has recently announced the introduction of the Wrangler Rubicon X in Australia, where the model in question is coming from ...
US: House committee report criticizes the NHTSA on GM ignition switch mishap
US: House committee report criticizes the NHTSA on GM ignition switch mishapJust a few hours ahead of a new Senate panel hearing that would see NHTSA acting administrator David Friedman appear to answer ...
Recall roundup: Porsche 918 Spyder
Recall roundup: Porsche 918 SpyderPorsche has just issued a recall for its most impressive model ever created, the 918 Spyder, because of some problems with the ...
[VIDEO] Mercedes-Benz AMG GT engine detailed
[VIDEO] Mercedes-Benz AMG GT engine detailedThe German based automaker Mercedes-Benz has released a new video with the recently unveiled AMG GT, in which its engine is being ...
US: Tesla’s direct sales allowed by Massachusetts top court
US: Tesla’s direct sales allowed by Massachusetts top courtThe highest court in the US state of Massachusetts has ruled yesterday against a lawsuit coming from franchised dealerships ...
Read more automotive news


2013 Frankfurt Motor Show Live Images

lamborghini gallardo chrome crash female student michigan state university 1
Toyota Urban Utility Concept 1
audi r8 crash uk 1
range rover evoque svr 1
jeep-wrangler-rubicon-x-1
mclaren 650s spider red chrome 1
Opel Vivaro Combi 1
Mercedes-Benz G-Class 35 Edition 1
BMW 2-Series Convertible M Sport 1
Spy-Shots of Cars
Spy-Shots of Cars
2015 skoda fabia sedan 1

More automotive from inautonews
A female student at the Michigan State University has managed to crash her chromed Lamborghini Gallardo while driving around campus. Rich parents buying their kids expensive and fast cars should probably invest in some driving lessons first because most of the times the rides will be crashed and ...
read more
Inautonews Editors Section
Top 10 Ferrari F1 drivers No.1 Michael Schumacher
Top 10 Ferrari F1 drivers No.1 Michael SchumacherThe greatest driver of the modern age and perhaps the most complete off all-time he rewrote all the conceivable records in such a dominant fashion ...
Can Ricciardo do a Prost ’86?
Can Ricciardo do a Prost ’86?For the third time this season, Mercedes faltered in their 1988-esque campaign and there’s only one man ready to pounce whenever opportunities ...
Test Drive – Mercedes-Benz E250 CDI 4Matic
Test Drive – Mercedes-Benz E250 CDI 4MaticDaimler’s passenger cars division – which consists of the Mercedes-Benz and Smart brands – has vowed to recover the distance from its German ...

Editors Section
Inautonews Editors Section
2012 Safest Cars list 2011 Safest Cars [Video] 2011 IIHS Safest Cars [Video] 2011 EuroNCAP Safest Cars 2010 Safest Cars [Video]

Latest in Safety US: House committee report criticizes the NHTSA on GM ignition switch mishapJust a few hours ahead of a new Senate panel hearing that would see NHTSA acting administrator ... Recall roundup: Porsche 918 SpyderPorsche has just issued a recall for its most impressive model ever created, the 918 Spyder, ...
Safety Section