The director is currently working for the fifth and his final (probably) installment in the Transformers franchise – probably the most lucrative marketing ploy for General Motors.
Transformers: The Last Knight will reach theaters in June and will mark the final collaborative effort between the director, the production team and General Motors – the automaker willing to let its copyright infringed by those interesting fighting alien robots. The four previous films have snatched $3.7 billion so far – and have spurred a mixed reception from critics and viewers alike. But there’s no denying that it has always been massive – in scope, technical endeavor or promotional skills, mainly for General Motors. We can even study the product placement case for the automaker.
Back up some years and the reborn Camaro was being turned into the Bumblebee, the courageous Autobot who can easily take up any generation of the muscle car when he’s not a giant fighting robot – but can’t seem to find his own voice. The first film also had a Pontiac Solstice, Hummer H2, and a larger-than-life GMC Topkick medium-duty truck. The second installment also brought a Corvette, as well as the (stupid, let’s keep this between us) hevy Trax and Beat concepts. The third came with NASCAR-spec Chevy Impalas, as well as black Suburban SUVs. The fourth upped the ante by having GM’s design center as the basis for important scenes – and employees from the company also appearing as extras. The franchise did bring a raft of other cars to the party – Audi R8, Ferrari 458, Mercedes SLS AMG, Bugatti Veyron, Pagani Huayra, and Lamborghini Aventador.
Via Michael Bay