According to a new study, trust in the upcoming fully autonomous cars is very much age dependent, as younger customers are more receptive to the technology.
As there are many studies showing that Millennials or Gen Y are not so keen anymore on having a car of their own, a new report is showing that self-driving technologies are likely to draw them back. A recent JD Power US Tech Choice study points out that when it comes to making the leap to fully autonomous cars, trust in technology is directly linked to the age of the consumer. More than half of Gen Y (56%) and Gen Z (55%) vehicle owners say they trust self-driving technology, compared with 41% of Gen X, 23% of Baby Boomers and 18% of Pre-Boomers.
Further, only 27% of Gen X, 18% of Gen Y and 11% of Gen Z consumers say they “definitely would not” trust the technology, while 39% of Baby Boomers and 40% of Pre-Boomers say the same. The one view all generations share is a concern for technology security, specifically surrounding privacy and the potential for systems to be hacked, hijacked or to crash.
Gen Y and Gen Z vehicle owners are twice as likely as Gen X and five times as likely as Boomers and Pre-Boomers to show interest in certain alternative mobility types, such as mobility sharing/co-ownership, journey-based ownership and mobility on demand. Furthermore, the study finds that 59% of Gen Y vehicle owners say they are “definitely” or “probably” interested in fully automated vehicles and 32% of them would pay 3,000 dollars or more for the technology.
Via J.D Power