Mini Sales Reached New Record in 2012 image

According to recently released data, sales of BMW’s Mini increased 5.8% in 2012 to 301,526 units with the Mini Coupe almost tripling 2011 sales reaching 11,311 units.

Last year’s results mark the second-highest figure in the company’s history, the first record being set in 971 when the classic Mini sold 318,475 units, according to The Sunday Times. What contributed to the first record, was the Mini’s starring role in the 1969 movie “The Italian Job,” where the Mini vehicles were shown driven down staircases and over buildings.

In 2011 BMW relaunched the Mini brand, when the automaker sold Rover but kept the Mini marque. Since 2001 the automaker has manufactured more than 2 million Mini vehicles at its Oxford plant, a number which accounts for almost 17% of Britain’s annual auto production. In 2012 BWM announced it will invest £250 million in a programme for the Mini vehicle, after in 2011 the company announced another investment of £500 million, aimed at boosting production of the Mini and develop 10 more models.

This month, the Oxford plant, also known as the Mini plant Oxford, celebrated its 100th anniversary. The factory currently manufactures the Mini hatchback, Clubman, Roadster, Convertible, Coupe and Clubvan, it employs 3,700 workers and builds up to 900 vehicles per day.

“We have achieved or surpassed all of our targets for 2012 in the face of very challenging market conditions”, said Norbert Reithofer, BMW chairman.