German premium automaker BMW today said it will launch the small luxury car, Mini, in India by next year at a price that is expected to be above Rs 25 lakh.
“I am pleased to announce that the Mini will be introduced in India in 2012,” said BMW India President Andreas Schaaf.
The German automaker said that as a first step, it will have two dealerships in Delhi and one in Mumbai and as per plans, in 2013 it will add three-four dealers followed by three more dealerships in 2014.
“The focus in 2012 will not be on volumes but on building Mini’s brand perception. We will set up 12 exclusive showrooms in the country starting with New Delhi and Mumbai,” said Andreas Schaaf, president, BMW India.
The luxury carmaker is currently evaluating the models that may be launched from the Mini portfolio. The company globally sells hatchback, convertible, coupe, countryman and clubman variants under Mini brand.
However, the company is yet to decide on the launch of its one-series premium hatchback, President Andreas Schaaf added.
BMW is currently the largest premium car brand in India and hopes to continue leading the segment in the years to come. BMW India is targeting 70,000 units per year by 2020.
BMW, which competes with European rivals Daimler, and Volkswagen in the premium car market in India, makes the 3 and 5 series in India and also sells its 7 series from imported kits.