After a big decline in sales from 2000 to 2010, Mitsubishi Motors North America is set to continue its comeback on the U.S. auto market.
With sales reaching 100,000 units in 2015, the carmaker has seen a massive improvement from slow sales it had witnessed until five years ago. Up until December, the car sales for Mitsubishi in the U.S. went up 23% on a year-to-year comparison, scoring 87,455 new registrations from the American drivers. As for the auto business in the U.S., data from the Automotive News Center says that sales there grew 5.4% to 15.8 million units for the 11 months of this year.
Since its launch on the U.S. market back in 1982, Mitsubishi has managed up to this year to sell over 5 million cars in the United States, which means the brand scored more than 150,000 new registrations every year, a good pace the brand had not seen in a while. The car manufacturer was already losing ground in sales when the ex DaimlerChrysler gave up on its controlling interest in Mitsubishi in 2004.
Back in 2002, Mitsubishi car sales in the U.S. topped 345,111 units as Automotive News has it, decreased to 256,981 a year later, and fell more than 50% in 2004 to a total of only 161,609 units. In 2012, the U.S. sales for the brand also fell 26.9% to a small 57,790 car models sold.
At the moment, Mitsubishi announced it registered its 21st consecutive month of year-on-year increases in car sales and that its two crossover sport-utility models, the Mitsubishi Outlander and the Outlander Sport, stand for a big part of the carmaker’s regained succes in sales in the U.S.