Mitsubishi recently declared it plans to sell 300,000 vehicles in China in 2015.
Manufacturer President and Representative Director Osamu Masuko said that the Chinese market is becoming one of the company’s most important and that Mitsubishi hopes to be able to offer consumers products that will satisfy their demands.
The company’s sales business in this country is focused on three areas: engines, domestic automobiles and import automobiles. Mitsubishi’s two Chinese partners, Soueast and GAC Changfeng have played an important part in the company’s overall sales. From 2009 when Soueast began producing the Lancer EX, China represented the most popular market for this model in the entire world.
To reach its sales target by the end of 2015, Mitsubishi plans to increase domestic production by creating a joint venture with GAC Group. The JV would be ready this year and it will begin producing the ASX crossover.
“After production of the ASX begins, the new joint venture will [continue to] successively release strategic Mitsubishi models,” Mr. Masuko said.
Mitsubishi also plans to increase the SUV lineup with its second production site, the new Outlander to be sold in China beginning this year as an imported model.