Due to the fact that Mitsubishi’s sales in China continue to drop, the company plans to expand in the Chinese market in order to boost sales.
In May Mitsubishi sold 84,178 vehicles globally, 3.5% down compared to sales in 2011. Sales in native Japan also dropped 6.9% in May, while Japanese-made exports decreased 11.8%. Exports of Asian-made Mitsubishis saw a whooping fall of 58.3% compared to May 2011.
That is why Mitsubishi plans to focus more and devote more resources to boost sales in China. Mitsubishi’s JV with GAC Group will be officially established in September this year, when the company also plans to introduce four new models in the country, including the Pajero Sport SUV, the ASX crossover and the Colt subcompact. By the end of this year Mitsubishi will also bring to the Chinese market the new Outlander.
Until September, Mitsubishi will begin production of a new crossover developed on the Colt Plus platform, and will begin selling the Lancer Fortis, which was introduced at the Fuzhou International Auto Show this year. Sources from Mitsubishi’s Chinese sales branch spread the news that the auto maker plans to develop and sell new energy vehicles in China.