GM has recently named a new director of advertising for Chevrolet in the US.
Molly Peck was named director of advertising for the Chevrolet brand in the US after she previously worked as director of advertising for Cadillac, GM’s luxury brand. She replaces Kevin Mayer who left the company several months ago for the executive advertising position offered by Volkswagen of America. Peck was the one who led Cadillac’s campaign to advertise and promote the new ATS small luxury sedan.
GM recently announced that it will stop production of the Chevrolet Volt at its Hamtramck plant in Michigan for 26 days, from September 17th until October 12th, due to weak demand for the electric vehicle. GM has shut the Hamtramck plant for five weeks earlier this year after a prolonged holiday shutdown.
During these 26 days GM will prepare the assembly line for the 2014 Chevrolet Impala, which will start production at the beginning of 2013. The Hamtramck plant already produces the Chevrolet Malibu sedan and the Opel Ampera, the European version of the Volt. Recently, Reuters published a report in which it estimated that GM loses as much as $49,000 per each Volt it manufactures, but GM said that the calculations made were ‘grossly wrong’.