According to Ford, the European Mondeo medium sized model will lave leverage in the slimmed down segment because its underlining platform was also designed to underpin premium offerings from Lincoln.
Ford, which is also moving the model upmarket through the introduction of the Vignale trim starting next summer, says the model would get a sales boost from the highly sophisticated new platform – as the model aims to better compete with the perennial No.1 – the VW Passat, which was also refreshed with a new generation, unveiled last week.
“The suspension and platform were developed to be capable for Lincoln as well, so it needs to be state of the art,” said the assistant global line director for CD platform cars, Darren Palmer.
According to the company, the Mondeo – and its US twin the Fusion – are based on Ford’s global CD4 platform, with the blue oval further using it for the next generation S-Max and Galaxy minivans, besides the recently revealed Edge large SUV. Meanwhile, the first Lincoln model based off it would be another big crossover, the luxury brand’s Edge sibling – the MKX.
Ford, ready to start the sales of the new generation sometimes before the end of the year, has seen five-months registrations of the outgoing Mondeo fall to around 19,000 units from a little over 22,000 last year, according to numbers from market researcher JATO Dynamics.
Via Automotive News Europe
by Aurel Niculescu
) - Monday, July 7th, 2014 - filed under Ford
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