Mopar chosen as global parts and service brand for Fiat and Chrysler image

Fiat and Chrysler have announced that the parts and service operations of both automakers will merge under the Mopar brand, currently a Chrysler subsidiary.

The move will save costs for both companies and, more importantly, remove any aftersales obstacle to deciding which model or brand to sell in a specific market, Mopar CEO Pietro Gorlier told Automotive News Europe. “The ongoing Fiat-Chrysler integration and platform sharing makes it fundamental to pursue a similar integration from an aftersales point of view and Mopar is the ideal brand to become the global umbrella for our parts and services,” Gorlier said.

On Wednesday Mopar celebrates its 75th anniversary and the company will unveil a new packaging design at its engineering lab in Center Line, Michigan. The packaging design contains the Mopar logo together with the 10 brand logos of the two automakers: Abarth, Alfa Romeo, Chrysler, Dodge, Fiat, Fiat Professional, Jeep, Lancia, SRT and RAM.

“Essentially, we need to support a flawless movement of parts between the regions, without additional cost and inefficiencies for re-coding or re-packaging,” Gorlier said of the fact that the „genuine parts” description is now translated into 28 languages. According to the executive, specific packaging will be maintained only for Abarth transformation kits, SRT performance parts and Alfa Romeo engine parts.
Distribution of the new packaging is expected to begin in the second half of the year.