Chrysler’s MOPAR aftermarket group will show beefed up variants of models from its Chrysler, Dodge, Fiat, Jeep and Chrysler brands at the Specialty Market Manufacturers Association show in Las Vegas next week.
At the 2013 SEMA Show in Las Vegas, Nov. 5-8, 20 cars customized with existing Mopar parts and accessories, as well as new concepts will take the spotlight in the 15,300 square-foot Mopar display at the Las Vegas Convention Center.
“The SEMA season is our favorite time of the year,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “It’s a chance for us to flex our creative muscles and showcase our vast portfolio of proven, quality-tested performance parts and accessories.”
The Jeep Cherokee Trail Carver changes Jeep’s new SUV with a sleek roof rack, off-road tires and a black appliqué of a topographical map on the hood and roof.
Ram’s metallic orange Sun Chaser crew cab pickup now has surfboard racks and a custom seat — complete with cup holders — built into the tailgate. The Ram box storage compartment houses a water pump and nozzle to rinse off the salt after a day at the beach.
We can also see a Dodge Durango wearing 22-inch rims, hood scoops, red exterior accents and red leather and suede seats. Also, we have on display Chrysler’s 300S sedan, which goes about in a lowered suspension, bronze multi-spoke wheels and blacked-out trim replacing its exterior chrome.