A survey by AlixPartners shows that light vehicles sales in the US will reach 14.3 million units by the end of this year, from 12.8 million in 2011.
But AlixPartners also predict that sales in the US will remain below 16 million by 2015, not only due to lagging economy, but also because the number of motorists is decreasing. In 2010 America had 5 million fewer motorists than expected, given the American population growth. The report took into consideration the number of American motorists from 2000 to 2010.
The shortfall could be attributed to aging Baby Boomers, who are less likely to drive compared to motorists 10 years ago, and the fact that younger drivers are less enthusiastic about owning a car than their peers ten years ago.
“Boomers are driving less than other people their age were in 2001,” said John Hoffecker, a managing director of AlixPartners LLP. “A smaller percentage of people are driving. The number of miles driven also has flattened out and we don’t see it going back up.”