More companies look to be part of the HERE mapping business image

The consortium of German carmakers which controls HERE is in talks with some major companies, such as Amazon and Microsoft, to further expand.

Audi, BMW and Mercedes, which bought last year Nokia’s digital mapping and location services HERE, recently admitted that they were looking for new partners to expand the business. The three giant German automakers acquired HERE, as digital mapping plays a crucial role in the development of autonomous technologies. Thomas Weber, a Daimler board member in charge of research and development, told the Wall Street Journal in an interview that the consortium was currently in talks with Amazon, Microsoft and many other automakers about taking a minority stake in HERE.

More partners involved would mean more investment, and lower costs as well, that could speed up the research in the self-driving area by gathering more traffic information from more cars. “We need a cloud provider to handle the huge amounts of data created by HERE and its users. We haven’t taken any decisions yet,” Weber told the Wall Street Journal.

Renault-Nissan and Continental have also expressed their interest in taking part in the mapping business. Furthermore, there is another major supplier which explores the possibility of taking a stake in HERE, as Bosch revealed last week that it was currently in talks with Audi, BMW and Mercedes over the matter. “It is conceivable,” a spokesman for Bosch told Reuters.

Via Reuters / The Wall Street Journal