With the ever more restrictive emission and fuel economy regulations – we do have to save the planet from ourselves, after all – it’s really hard for specialty manufacturers, such as Morgan, to go against the current.

As it goes, Morgan has recently announced its intention to add hybrid powertrains to its models starting 2019. We’re still unsure how the retro designs will feature such modern architectures, though at last year’s Goodwood Festival of Speed we did see Morgan deliver the EV3 concept which may serve as a basis for future development directions. Now, the iconic British automaker has said it has decided to lead an $8.5-million (6 million pounds) project looking into hybrid powertrain technologies, with partners being UK companies Delta Motorsport and Potenza Technology. The work will also get the backing of the British government through the Advanced Propulsion Centre – which has been tasked with assisting the development of eco-conscious cars that can spew less CO2 and thus become more frugal.

The researched technologies will come to fruition inside Morgan’s lineup from 2019, with the company having a hybrid powertrain that will be embraced by all of its models by the end of the decade. The maker of hand built sports car added the project will make sure more customers will be interested in their products, which means more people would be employed by the company and its partners to cope with demand.



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