New funding will help the British hand-made car manufacturer Morgan to meet future demand for alternative powered cars.
Even if Morgan is a low-volume carmaker which keeps alive the classic roadster of the motoring golden era by combining traditional car manufacturing techniques with modern technology, it does not mean the small British company only lives into the past. Electric cars are said to rule the roads in the near future and Morgan plans to take part to the upcoming trend. Therefore, the company has announced it will expand its model range by adding hybrid and electric powertrains from 2019. Morgan will be supported in its efforts with funding from UK’s Advanced Propulsion Centre and help from other British companies such as Delta Motorsport and Potenza Technology. The carmaker will invest 6 million pounds (around 8.5 million dollars) into its Malvern, England, factory to hire more employees and to expand facilities for the development of electric-related technologies. Maybe the announced investment sounds quite low, but it is an important boost for a builder that produces around 1,000 cars per year.
“This is a very exciting project for us,” commented managing director Steve Morris. “We have been involved in the research and development of new propulsion technology since the inception of the LifeCar project almost 10 years ago. We are now ready to develop the best hybrid and electric drivetrain solutions for production implementation before the end of the decade.” Morgan already has an electric vehicle in its lineup, the Morgan 3 Wheeler which it is powered by a 101bhp electric motor, mounted at the rear, offering a range of 150 miles (240 km). Morgan also says the project will help “significantly reduce vehicle CO2 emissions and deliver best-in-class fuel economy”.