Moscow Motor Show: Seat Expects Sales Boost in Russia image

The Russian auto market is expected to give Volkswagen’s ailing Seat a boost in sales volumes.

VW’s Spanish arm, Seat, entered the Russian market earlier this year and the company expects sales to reach 20,000 by the end of 2014. Marcus Osegowitsch, general director of VW Russia believes Seat will play an important role in VW’s future expansion in the country, as the brand is “the emotional brand missing from our current line-up.”

“We want to push Seat as it makes the right products and is the right brand to grow in Russia,” said Marcus Osegowitsch.

If Seat will see a success in Russia, some of its models might even be manufactures here in the future. The automaker makes its first appearance this week at the Moscow motor show. Also at the beginning of this year, Seat entered the world’s biggest auto market, China, where it expects even greater growth than in Russia.

Maybe these two markets will help Seat grow and not be the only money-losing brand in VW’s portfolio anymore. Since 2008 Seat brought VW a loss of €1 billion (US$1.24 billion) and over the past 10 years it had reported profit only once.