With a new car architecture, Volkswagen is putting money and hopes into emerging auto markets like India, China and Brazil for its future success and elements of novelty.
The German carmaker, which took the number one spot from Toyota Motors as the biggest car maker in the world in the first half of 2015, is planning to develop a hybrid version or a mix of its $70 billion- worth MQB architecture and the PQ platform, according to four people with knowledge of the matter. The new platform goes internally under the name of “Emerging Market MQB A0”.
VW Group’s plan is to mass produce cars such as the Volkswagen Passenger Car models, Audis and Skodas in the shortest time possible to actively compete against other carmakers, without having to make major subsequent investments.
The first car in the MQB A0 platform will most likely be the Vento NF, the NF standing for Nach Folger, which in German means “successor:. This one model is planned for launch in 2018-2019, and eventually all the models sold in India, like the Polo, Vento, Fabia and Rapid, will switch to the new modern architecture.
An official spokesperson for Volkswagen India said that the company cannot comment on its future and upcoming plans or products at the moment.
There are also other car giants which are looking at the moment into adding strength regarding their emerging markets lineups. General Motors has recently announced a $5-billion product plan, while Toyota is also taking into consideration a new TNGA generation architecture in India. Subaru will also switch to a new global architecture starting 2017.
By Gabriela Florea